The Henley College marketing team win 5 Awards at the National FE First Awards 2021!
The team, who consist of Robyn Vitty and Rhian Mason (joint Heads of Marketing and Business Development) and Sara Lovejoy (Marketing & Digital Engagement Officer) were awarded:
- Events Management - Gold
- Targeted Recruitment Campaign - Gold
- Prospectus - Silver
- Communications Campaign - Silver
- Marketing Team of the Year - Highly Commended
The #FEFirstAwards, hosted by the College Marketing Network celebrate the work of College marketing throughout the UK, with entries assessed by an expert panel of judges.
Speaking about the team's achievements, Rhian Mason said: “We are absolutely thrilled to have won 5 awards and have found the whole process invaluable in helping us to focus on our evaluation and achievements in a measurable way. It is very rewarding to be recognised by industry experts in the marketing sector. We would like to thank our colleagues who support us and allow us to showcase the superb work that they do in educating our students and helping to make The Henley College a fantastic place to study”
Net Natives, who sponsored and judged the Targeted Recruitment Campaign award, said:
“With such clear goals it was easy for the College to evaluate and measure against targets. The explanation is very detailed and confirms how each objective was met in addition to other benefits/learnings to take forward to future campaigns and materials. The campaign exceeded its original targets and put the College in a great position to secure future recruitment targets. From planning to execution and evaluation, no stone is left unturned. A very impressive entry.”
A Student Specialist Marketing Group, who have a presence in the UK, New York and China; Net Natives pioneer national and international research projects into students motivations and behaviours, providing specialist audience understanding to inform all aspects of marketing strategy.