Business BTEC Students attended a talk by the Marketing Manager, Jane Brian-Boys of the Henley Regal Picturehouse

As part of their unit 'Creative Product Promotion' students learnt about the importance of brand image, segmentation, target audiences, partnerships and promotional techniques.

Business teacher Christine Liddle said, "it was fantastic to see students engaging in the subject material and getting a better understanding of what product promotion means" ...

Organiser Rhian Mason added that "the opportunity for students to be able to relate real life business marketing to their course work will be invaluable to them".