Applied Marketing (Extended Certificate)

Extended Certificate



A female student on left  and male student on right looking at a laptop computer


This qualification is equivalent in size to one A Level. It may be taken alongside other Applied courses and/or A Levels as part of a two-year, full-time study programme.

Learners taking this qualification will study three mandatory units:

• Careers in Marketing

• Marketing Principles (externally assessed)

• Customer Communications.

The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners to relate these to the marketing industry.


There are three mandatory units – two are internally assessed and one is externally assessed. Learners must achieve a Pass or above in all mandatory units.

Duration: 2 years
Entry requirements:
GCSE 4 in English and 4 in Maths with at least 3 other GCSE 4s
Exam board: Pearson BTEC
Programme leader:

Swapna Jare

Course structure

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