Applied Marketing (Extended Certificate)

Extended Certificate

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Overview

This qualification is equivalent in size to one A Level. It may be taken alongside other Applied courses and/or A Levels as part of a two-year, full-time study programme.

Learners taking this qualification will study three mandatory units:

• Careers in Marketing

• Marketing Principles (externally assessed)

• Customer Communications.

The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners to relate these to the marketing industry.

Assessment:

There are three mandatory units – two are internally assessed and one is externally assessed. Learners must achieve a Pass or above in all mandatory units.

Duration: 2 years
Entry requirements:
GCSE 4 in English and 4 in Maths with at least 3 other GCSE 4s
Exam board: Pearson BTEC
Programme leader:

Swapna Jare

Course structure

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