Marketing and Digital Marketing
Intermediate Apprenticeship - Marketing
This Apprenticeship is for those who are just starting their career in marketing or those who would like to gain recognition of their current skills and experience whilst continuing to improve. Covering areas such as research, digital marketing, social media, events, competitor activity, customer relationships and marketing campaigns this Apprenticeship will provide an all round marketing awareness. Apprentices must complete 4 mandatory units and a selection of optional units to achieve the qualification. The optional units are selected taking into consideration the job role being carried out by the apprentice.
|Suitable For:||Those starting a career in marketing in roles such as Marketing Assistant, Marketing Research Assistant or Junior Account Executive.|
Advanced Apprenticeship - Digital Marketer
The Advanced Apprenticeship is for those whose primary role is of digital marketer. Apprentices will be defining, building and implementing digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.
Apprentices must achieve 3 marketing modules built up of several competencies and one internationally recognised vendor or professional qualification to complete the qualification.
|Technical Competencies include:||
|Technical Knowledge and Understanding includes:||