Marketing and Digital Marketing

Intermediate Apprenticeship - Marketing 

This Apprenticeship is for those who are just starting their career in marketing or those who would like to gain recognition of their current skills and experience whilst continuing to improve.  Covering areas such as research, digital marketing, social media, events, competitor activity, customer relationships and marketing campaigns this Apprenticeship will provide an all round marketing awareness.  Apprentices must complete 4 mandatory units and a selection of optional units to achieve the qualification.  The optional units are selected taking into consideration the job role being carried out by the apprentice.

Mandatory Units:
  • Collect and organise market research data
  • Contribute to measure the marketing response
  • Work with other people in a business environment
  • Improve own performance in a business environment
Duration: 13 months
Training:
  • One-off induction
  • Monthly college workshops and work-based supported learning
  • On-the-job assessments
  • Employer led work related skills training
Suitable For: Those starting a career in marketing in roles such as Marketing Assistant, Marketing Research Assistant or Junior Account Executive.
Qualification Includes:
  • Level 2 Certificate in Marketing
  • BTEC Level 2 Certificate in the Principles of Marketing
  • Functional Skills in Maths, English and ICT at Level 1 or 2 (depending on prior qualifications)
  • ERR (Employer Rights and Responsibilities)

Advanced Apprenticeship - Digital Marketer

The Advanced Apprenticeship is for those whose primary role is of digital marketer.  Apprentices will be defining, building and implementing digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.  The marketer will work to marketing briefs and instructions. 

Apprentices must achieve 3 marketing modules built up of several competencies and one internationally recognised vendor or professional qualification to complete the qualification.  

Technical Competencies include:
  • Written communication: applied a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Digital analytics: measures and evaluates the success of digital marketing activities
Technical Knowledge and Understanding includes:
  • Understanding the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understanding the role of customer relationship marketing
  • Understanding the main components of Digital and Social Media strategies 
Training:
  • One-off induction
  • Monthly College workshops and work-based supported learning
  • On-the-job assessments
  • Employer led work related skills training
Duration 18 months
   

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